Tag: Sydney public transport app failure
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The Opal App 2024 Redesign: How Poor UI Decisions Created Frustration for Sydney Commuters
In Australia’s transport sector, few digital tools are as widely used as the Opal app in New South Wales. Designed to streamline public transport payments and journey planning across Sydney and the greater NSW area, the Opal app was once seen as a pioneer in transport tech. But in 2024, a highly publicized overhaul of…