Tag: SaaS redesign backlash Australia

  • Hometime’s App Pivot Fiasco: When a UI Redesign Broke Trust with Hosts

    Hometime’s App Pivot Fiasco: When a UI Redesign Broke Trust with Hosts

    Hometime, once a rising star in Australia’s short-term rental tech scene, positioned itself as the “operating system for Airbnb property managers.” By combining automated guest communication, cleaner scheduling, payments, and dynamic pricing into one sleek interface, the Sydney-based startup promised to make property management seamless and scalable. But in 2022–2023, Hometime underwent a major UI…