Tag: bad UX decisions Australia Post
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Australia Post’s Parcel Tracking Redesign in 2024: When Convenience Was Replaced with Confusion
In 2024, Australia Post rolled out a major redesign of its online and mobile parcel tracking interface, promising users a “simpler, smarter, more transparent experience.” It sounded like a much-needed upgrade—millions of Australians rely on the service for real-time updates on everything from personal deliveries to business-critical shipments. But within days of the update, users…