Tag: bad UI startup fail
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Unlockd: How a UX Gamble and Privacy Confusion Took Down a Promising Aussie AdTech Startup
Unlockd was one of Australia’s most talked-about startups between 2016 and 2018—a Melbourne-born platform that promised to “revolutionise the mobile advertising model” by letting users earn rewards for watching ads on their phone’s lock screen. Backed by investors like Lachlan Murdoch and Vodafone, Unlockd raised over $50 million and partnered with major telecom providers in…