Tag: Australian startup UX mistake
-
Unlockd: How a UX Gamble and Privacy Confusion Took Down a Promising Aussie AdTech Startup
Unlockd was one of Australia’s most talked-about startups between 2016 and 2018—a Melbourne-born platform that promised to “revolutionise the mobile advertising model” by letting users earn rewards for watching ads on their phone’s lock screen. Backed by investors like Lachlan Murdoch and Vodafone, Unlockd raised over $50 million and partnered with major telecom providers in…
-
Hometime’s App Pivot Fiasco: When a UI Redesign Broke Trust with Hosts
Hometime, once a rising star in Australia’s short-term rental tech scene, positioned itself as the “operating system for Airbnb property managers.” By combining automated guest communication, cleaner scheduling, payments, and dynamic pricing into one sleek interface, the Sydney-based startup promised to make property management seamless and scalable. But in 2022–2023, Hometime underwent a major UI…